Social media marketing refers to the process of gaining traffic or attention through social media sites.
SMM is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals.
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| What’s Working in Social Media Marketing |
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.
Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s.
Twitter is the social media marketing tool that lets you broadcast your updates across the web
Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.
