We probably know some businesses who are doing exceptional well without a website. But I often wonder how much better they could be doing if they took the time to invest in one. And when I say “website,” I mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience.
The benefits of a website are quite numerous, as many of you already know. Nevertheless, every once in a while I still come across a small business owner, usually a solo service professional, who still doesn't have a website.
The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don't have a website you are missing out on all of this potential business. Even if people don't buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don't have a website and without one this is exactly what they will remain. If you don't have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.
Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a website will cost them. In truth a website can be built for very little money and if you are on a tight budget you can even get free websites.
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