Content still reigns as the king in the world of Search Engine Optimization. Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention, it will always require that good old optimized content.
Basic Search Engine Optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. The saying goes that you should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful and engaging for humans because the search engines will recognise your efforts. Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Even if you are new to the web, you have natural links you could try to get. All businesses have suppliers whether they be accountants, solicitors or raw material providers. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types.
If you’re sticking with all the other guidelines above, this shouldn't be a problem. Keywords and keyword variations will naturally occur throughout the body text, the content will be visually appealing and easy to read, links will help guide users to other areas of your site and search bots will be able to easily crawl the page. Adding images to your site is always helpful as when one is looking for a piece of information they also use image search. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot-suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks.
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| How to Optimize Your Web Content for Humans & Search Engines |
If you’re sticking with all the other guidelines above, this shouldn't be a problem. Keywords and keyword variations will naturally occur throughout the body text, the content will be visually appealing and easy to read, links will help guide users to other areas of your site and search bots will be able to easily crawl the page. Adding images to your site is always helpful as when one is looking for a piece of information they also use image search. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot-suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks.
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