You work hard developing the content and design of your website, but unless those aspects drive users to engage on your site, it doesn’t mean anything.
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| How to Increase Website Engagement With a Story |
What every website will have in common is the broad mission website engagement. You want people to click the links, expand all the menus, and look through the tabs. It can be a burden to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you've got. Engagement means maximizing the value of your website visitors. By encouraging their regular return to the site and the sharing of their positive experience with your brand, you increase the probability of new business development.
Study the behaviours of your site users what’s working and what isn't? What is it specifically about your custom website that is attracting prospects. It’s critical to understand what actions visitors are taking, but more importantly why and why not. Content is what will bring your users to your site and what is going to keep them coming back for more. Videos, images, blogs, articles, and resources bring value to your website.
Study the behaviours of your site users what’s working and what isn't? What is it specifically about your custom website that is attracting prospects. It’s critical to understand what actions visitors are taking, but more importantly why and why not. Content is what will bring your users to your site and what is going to keep them coming back for more. Videos, images, blogs, articles, and resources bring value to your website.
If your website caters to many needs it can be very engaging to present your visitors with options that lead them deeper and deeper into the precise information they are looking for. Once you employ a few tools it’s time to learn if you've improved engagement. Using Google Analytic Goals is a great way to see the impact. Analytic measures averages of many things, including time on site and page views per user. These two measures are a nice way to get a brief look at engagement levels.
Increased engagement leads to increased awareness and trust and both of these can eventually lead to much greater conversion.
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