Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
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| Developing a content strategy for your mobile app |
Content marketing strategy: Content marketers draw and develop the larger story that an organization tells. They focus on ways to engage an audience, using content to drive profitable behaviors.
Content strategy: On the other hand, content strategy delves deeper into the “creation, publication, and governance of useful, usable content.” As The Content Wrangler, Scott Abel, says, content strategy helps you manage content as a business asset.
Dynamic, fresh content is one of the most compelling drivers for app use, but continuously updating an app’s information can be taxing on developers. Mobile Roadie’s Content Management System makes it much simpler by allowing developers to provide users with real time updates that are synced across iPhone, Android, and the mobile web. By making it possible for developers to update their apps through their web browser and see results immediately, Mobile Roadie makes it simple to keep apps fresh and engaging. Just as mobile optimization covers how content is displayed, mobile content strategy ensures that the right content is shown within that optimized interface. While general trends prepare companies for what’s on the horizon, mobile content strategy should be based off of current user patterns. By communicating your reasons for creating content, the risks involved, and your vision of what success will look like, you are much more likely to gain executive support for your strategy and to get permission to make a mistake here and there as you figure out what works best for your business.
