There are many different approaches you can take when designing an e-store. However, you might notice that effective e-commerce websites have certain site features that are absolutely critical to the shopper’s experience.
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| Attributes of Designing Effective Website for E-Business |
First of all there should be a clear understanding of the main goals of E-Commerce home pages. Unique challenges that you won’t always face with other types of web design.Good website navigation is essential for any site, but much more so for e-commerce sites. Users need to have the ability to browse among different categories and products quickly through an instinctive navigation system.What makes sense to the designer or to the company owing the site may not be the same path that the average visitor would take to find a product.
The focus of an e-commerce site should be on the products that are available for purchase. A design that is improvident for no lawful reason will usually do more harm than good, as it will draw attention to the design of the site and away from the products. If the checkout process involves too many steps or is confusing, shoppers will wind up desert their cart with items left unpurchased. Ideally, the checkout should involve a minimal amount of steps and should be as easy as possible for shoppers.The process of driving more traffic to your website from the search engines is known as search engine optimization. The search engines work to help people find the information they are looking for on the web by matching their searches with the most quality results.
Pay per click advertising is similar to search engine optimization except it is paid ads in the search engines as opposed to organic listings. Pay per click advertising is present at the top of the search results for different groups of keywords that advertisers specify at the beginning of a campaign. Selling online is different than selling in a physical store because the buyer cannot touch the product or see it in person before making a buying decision. Providing quality photos that accurately portray the product can help to overcome this challenge and can make the buying decision easier on visitors.
