22:15:00
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impre...
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impressions don’t necessarily lead to purchases, and customer engagement can be both positive and negative. It’s difficult to measure — and for a group of people who rely heavily on numbers and data to make decisions, it’s a gray area they aren’t usually willing to dive into.
But
businesses can’t pay the bills with engagement. Leads, clients and sales not engagement are the currency of business. Engagement is not a goal, only a tactic to produce measurable business results. In addition to responsive communication, brands and businesses can begin to build relationships with their customers beyond those that happen during normal transactions. These relationships are what keep customers coming back, increasing both loyalty and retention. If those customers become advocates and increase your word of mouth presence, you'll start seeing amazing returns. Constantly pushing a commerce message limits the relationship the brand has with customers. If the brand is only providing a one-way conversation by asking for users to purchase, consumers will lose interest and content will lose effectiveness. By posting informative and engagement posts, the brand offers value to the customer, staying top of mind and building a loyal relationship. The first step is getting people to simply like you, whether on Facebook, by word of mouth, or however. The people who like you are consistently having their expectations met. This typically feels transactional with a low level of engagement, though there's certainly nothing wrong with that. Like any other business activity, engagement entails costs and resources that must be balanced against results. The key to success is determining how engagement will help you reach your business goals. A Social-bakers study concludes the number of social interactions with a company’s social media posts correlates to the number of visits to the company’s website. In simple terms: when social interactions go up, website traffic goes up.
Brands can also benefit from proactive social engagement, or seeking content to engage beyond their own notification screens. Brands can monitor social media for brand mentions, keywords and questions to find customer service and lead generation opportunities, sometimes at the expense of a competitor that isn’t monitoring as closely. That type of social media engagement has value. But getting and counting “likes” and other types of vanity engagement has little business benefit.
22:52:00
Content still reigns as the king in the world of Search Engine Optimization. Some websites get on top of search engine rankings because of ...
Content still reigns as the king in the world of Search Engine Optimization. Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention, it will always require that good old optimized content.
Basic
Search Engine Optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. The saying goes that you should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful and engaging for humans because the search engines will recognise your efforts. Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Even if you are new to the web, you have natural links you could try to get. All businesses have suppliers whether they be accountants, solicitors or raw material providers. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types.
If you’re sticking with all the other guidelines above, this shouldn't be a problem. Keywords and keyword variations will naturally occur throughout the body text, the content will be visually appealing and easy to read, links will help guide users to other areas of your site and search bots will be able to easily crawl the page. Adding images to your site is always helpful as when one is looking for a piece of information they also use image search. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot-suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks.
22:29:00
In the digital space, consumers need relevant information, and brands need to win clicks and attention by using relevant keyword data. Con...
In the digital space, consumers need relevant information, and brands need to win clicks and attention by using relevant keyword data.
Consumers need relevant information, and brands need to win clicks and attention.
By researching and identifying
Social Media Keywords, you gain a much clearer picture of how to construct and communicate your message effectively. Applying this level of keyword insight to all your social media optimization efforts (from optimized video, to image tagging, to social bookmarking, to targeted Tweets) gives you the maximum “pull” and value out of your social media marketing plan. In order to understand how keyword research drives content marketing, you must first understand how it works. In a nutshell, it’s the process of discovering the words and phrases your target customers are using when they search for your business and other tangential topics related to your business. The secret to both a positive customer experience and positive impact on ROI is understanding what’s top of mind to your target audience. Keyword research takes the guesswork out of what your audience cares about. In addition to choosing the write keywords, using engagement data from our internal research will help you craft headlines that will capture your audiences attention and increase traffic to your content. Many believe that keyword research is a one-size-fits-all process. They assume that the same keyword data they apply to their pay-per-click advertising or search engine optimization efforts will be just as effective for their social media marketing strategy. This couldn't be further from the truth.
By performing keyword research for social media and analyzing term usage on a site by site basis, you can gain an advantage over your competitors, who likely research keywords only once and with a blanket "one size fits all" approach across all marketing channels. Remember that user behavior varies from search to social and from platform to platform and thus your approach to keyword research must also adapt. By following the steps laid out in this expert guide to researching keywords for social media, you can leverage the domain authority of the Web's most popular social networking sites to promote your brand, products and services.
22:34:00
Social media has enabled our customers, prospects, and employees to be connected 24/7, regardless of where they are. Customers expect busin...
Social media has enabled our customers, prospects, and employees to be connected 24/7, regardless of where they are. Customers expect businesses to listen and respond when they have questions, not when it is convenient.
Connecting with customers on
Social Media, and using social networks to show your appreciation for customers, fosters word of mouth within a community, whether that community is as local as a 10-mile radius or as vast as the Internet enables. When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world. Promote Facebook check-ins at your business. When people check in, they’re giving you free visibility in the news feed. Whether you incentivize check-ins or simply display visual reminders for customers to check in, this is a great way to promote your business to a local audience. Customer companies not only have the tools, but make the effort to know who you are regardless of how you connect.
Customers have expectations. They have choices if their expectations are not met. Understanding that they have both a voice and the power of choice is one more critical point in connecting with customers. You need to earn their trust. Odds are you don't plan to stake out social networks 24/7, but you do need to check in daily and respond to everyone who has commented on your posts. Word catches on in the online world, and if you are an outstanding community member, others will follow and trust you. People will then begin to share your message. Social engagement is a two-way street. Consider creating how-to and instructional videos, posting them on YouTube, and sharing them on your blog as well as social platforms. Visuals can capture a customer quickly.
Most importantly, keep in mind that chasing numbers of followers should not be your goal. Quantity is great, but not everyone on social media is your targeted customer. Use search to find those who are interested in your business and center your outreach on qualified customers.
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22:58:00
Link building in 2016 is the process of earning links on other websites. Earned natural links directly improve the reputation of a website...
Link building in 2016 is the process of earning links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google, and other search engines.
To get
inbound links you need content which is not just your product information or some sales page. Start creating content which is interesting for your target group and related to your products. No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.
Off page SEO, such as link building, can be a tricky business and, for some, is a tactic to avoid altogether. Some would claim that is because Google has, very successfully, equated linkbuilding with web spam, and the industry news machine is started almost entirely all the time and fuelled by Google PR saying something or enforcing its quality guidelines. In link building, A natural link is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. There are many directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be on such pages. Build links for your business, for your customers, make them relevant, and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. Google hates paid links because it is an obvious way to generate heat signature, and ranking ability, a site might not deserve.
There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually it is not so easy to find them. Whether you want to find a strong relevant site or blog where you can place a guest article or thematic forum with follow links the SERP Research Tool will help you. SERP is designed to help you find the most relevant and strongest results.
22:41:00
Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for web-masters and bloggers, as they c...
Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for web-masters and bloggers, as they can both have
considerable impacts on the amount of traffic a website or blog receives. But does optimizing your site for search engines
hamper your SMO efforts or can they co-exist?
Obviously,
SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.
If you’re looking to improve your SMO, it’s important to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and LinkedIn group just to seed links to your content is actually counter productive, to both SMO and SEO.
Link Building:
SEO – Inbound links are a large determining factor in rankings.
SMO – Links are a result of success, which means that SEO benefits from good SMO.
Analysis:
SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO – Analysis is necessary to know what types of content draws interest.
Remember no matter which you prioritize for your company, there's a time for both SEO and social media, and an opportunity for them to work together, too.
22:49:00
Social media marketing refers to the process of gaining traffic or attention through social media sites. SMM is a form of internet marke...
Social media marketing refers to the process of gaining traffic or attention through social media sites.
SMM is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.
Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s.
Twitter is the social media marketing tool that lets you broadcast your updates across the web
Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.
22:40:00
A web design determines how your target audience perceives your website. The website will be initially be judged on how it looks and functi...
A web design determines how your target audience perceives your website. The website will be initially be judged on how it looks and functions, and not on the basis of its content, which will determine if the user will continue to read it or leave the page.
There are many aspects to a
company’s homepage that impact whether or not a user has a great first experience.These elements can be broken down into three simple elements:
It is very important to manage content to website, updating the content doesn't increase visitors but helps to increase the rank in search engine list. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography. Large images such as this one do away with the concept of above and below the fold. By focusing on just the image with text rather than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more.
Simply put, flat design is any element that does not include or give the perception of three dimensions, such as shadows. Not only is flat design is easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements. Colors add positively to your website’s appeal. The color coordination should be dependent on the brand logo or the company colors. The text and background should complement each other so that words are clearly readable. There are many other essentials too, such as a rapid loading time and a responsive web design that will have an impact on how functional and engaging the web design is.
22:30:00
As sharing continues to plays a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make...
As sharing continues to plays a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.
By
Shareology it takes a broad forward thinking look at the nature of sharing in the wake of current trends in communication, technology and human psychology and helps hypothesize the impact these changes will have on marketing.
It is not something you want to hear if you spent years on learning all marketing theories which used to help you build value proposition strategies. They are not valid any-more. Famous Product, Price, Place, Promotion from Marketing Mix are not effective and you should deal with it. Digital world is evolving in extremely quick pace and if you don’t follow you will just lose. This means marketing, sales, and service will have to become more interconnected than ever both generating and sharing common data about each customer that boosts sales, brand loyalty, and customer satisfaction with every touch.
For example, Facebook now only lets you organically reach single-digit percentages of your audience, strangulate posts that are adjudge too sales-driven. In this new social order, boosting a single post to reach your full brand following can cost as much as or more than a full-page print ad. Whether that’s a good move is dependent on your number of likes as well as the types of magazines your brand advertises in. Customers now reach out for service over multiple social networks and expect assistance within hours, if not minutes. This changes the way marketers need to react, and means that experiences need to be seamless no matter where the customer is engaging.
Marketing will not change overnight, but eventually it will become more attendant like where people will expect immediacy and can get personal recommendations faster from people they trust.
21:46:00
Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and an up-scale content...
Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and an up-scale content farm, to name a few.
It takes a disruptive approach to
online media, journalists, futurists, technologists and the likes seem obsessed with defining Medium. But when it’s time to write a new post, you can’t just type until you hit your word count and then click “publish.” Medium upends how we think about personal publishing online. It has its roots in traditional blogging but breaks a lot of rules kind of like a unmanageable, super-smart younger sibling. The problem is, they represent just a tiny fraction of your potential audience. All those other people who’d also love your post, if only they knew about it.
Before you dive in to using Medium for your business you should understand what sets it apart from traditional blogs and media websites what makes it something that looks familiar but is actually truly new as it. We already know that you work your ass off to create stellar content that keeps your readers engaged, happy and loving your forever. But the influence of that content doesn't have to be restricted to the confines of your blog. Its algorithm that pushes the best pieces to the top of your feed and lets the sub-par stuff float to the bottom and a dedication to beautiful, simple design.
As Google acknowledges on its help page dedicated to duplicate content, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.”
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22:09:00
You work hard developing the content and design of your website, but unless those aspects drive users to engage on your site, it doesn...
You work hard developing the content and design of your website, but unless those aspects drive users to engage on your site, it doesn’t mean anything.
What every website will have in common is the broad mission
website engagement. You want people to click the links, expand all the menus, and look through the tabs. It can be a burden to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you've got. Engagement means maximizing the value of your website visitors. By encouraging their regular return to the site and the sharing of their positive experience with your brand, you increase the probability of new business development.
Study the behaviours of your site users what’s working and what isn't? What is it specifically about your custom website that is attracting prospects. It’s critical to understand what actions visitors are taking, but more importantly why and why not. Content is what will bring your users to your site and what is going to keep them coming back for more. Videos, images, blogs, articles, and resources bring value to your website.
If your website caters to many needs it can be very engaging to present your visitors with options that lead them deeper and deeper into the precise information they are looking for. Once you employ a few tools it’s time to learn if you've improved engagement. Using Google Analytic Goals is a great way to see the impact. Analytic measures averages of many things, including time on site and page views per user. These two measures are a nice way to get a brief look at engagement levels.
Increased engagement leads to increased awareness and trust and both of these can eventually lead to much greater conversion.
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22:03:00
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Finding...
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
A
Content Marketing strategy is NOT the same thing as a content strategy that should understand.
Content marketing strategy: Content marketers draw and develop the larger story that an organization tells. They focus on ways to engage an audience, using content to drive profitable behaviors.
Content strategy: On the other hand, content strategy delves deeper into the “creation, publication, and governance of useful, usable content.” As The Content Wrangler, Scott Abel, says, content strategy helps you manage content as a business asset.
Dynamic, fresh content is one of the most compelling drivers for app use, but continuously updating an app’s information can be taxing on developers. Mobile Roadie’s Content Management System makes it much simpler by allowing developers to provide users with real time updates that are synced across iPhone, Android, and the mobile web. By making it possible for developers to update their apps through their web browser and see results immediately, Mobile Roadie makes it simple to keep apps fresh and engaging. Just as mobile optimization covers how content is displayed, mobile content strategy ensures that the right content is shown within that optimized interface. While general trends prepare companies for what’s on the horizon, mobile content strategy should be based off of current user patterns. By communicating your reasons for creating content, the risks involved, and your vision of what success will look like, you are much more likely to gain executive support for your strategy and to get permission to make a mistake here and there as you figure out what works best for your business.
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