As sharing continues to plays a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.
 |
| Why Sharing Can Power the Future of Marketing |
By Shareology it takes a broad forward thinking look at the nature of sharing in the wake of current trends in communication, technology and human psychology and helps hypothesize the impact these changes will have on marketing.
It is not something you want to hear if you spent years on learning all marketing theories which used to help you build value proposition strategies. They are not valid any-more. Famous Product, Price, Place, Promotion from Marketing Mix are not effective and you should deal with it. Digital world is evolving in extremely quick pace and if you don’t follow you will just lose. This means marketing, sales, and service will have to become more interconnected than ever both generating and sharing common data about each customer that boosts sales, brand loyalty, and customer satisfaction with every touch.
For example, Facebook now only lets you organically reach single-digit percentages of your audience, strangulate posts that are adjudge too sales-driven. In this new social order, boosting a single post to reach your full brand following can cost as much as or more than a full-page print ad. Whether that’s a good move is dependent on your number of likes as well as the types of magazines your brand advertises in. Customers now reach out for service over multiple social networks and expect assistance within hours, if not minutes. This changes the way marketers need to react, and means that experiences need to be seamless no matter where the customer is engaging.
Marketing will not change overnight, but eventually it will become more attendant like where people will expect immediacy and can get personal recommendations faster from people they trust.
