An app for a business is meant to:
1. Offer customers something unique or
2. Offer a better value than a web portal.
3. Solve a problem
Mobile applications are software programs for hand-held communication devices such as mobile phones, tablet computers, personal digital assistants or gaming consoles.
We are attached to our mobile devices at the hips, palms, and fingertips. We are never without our phones and we love using them everywhere from waiting for the bus or when our date goes probably using their phone too. We love the ability to share whenever we have a free second, and mobile devices allow us to be social from anywhere at any-time.The growth in use of mobile devices has led to an explosion in the development of mobile apps. More than a million apps are available for sale or download through mobile software distribution platforms such as the Apple App Store, Google Play, Windows Phone Marketplace and BlackBerry App World.
So how do you capitalize on this new mobile technology? The answer is relatively simple: set up a mobile application and/or set up your website to be natively friendly to mobile browsing. Apps perform a range of tasks previously limited to computers and laptops.In the future, apps will perform other important tasks such as projecting media, identifying environment via augmented reality and checking blood alcohol level among other.
Mobile devices are the perfect medium for social media. By utilizing social media with a mobile app for your company, you will be interacting with your customers in a whole new way. Social is key to the future of customer relationships and the future of social is all about being mobile.
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